Gronlund, a creative brand strategist in marketing and business development, is the founder and president of The Pathfinder Group, which specializes in emotional branding, ideation facilitation and international expansion.
His background has focused mainly on marketing and new product development with executive positions at companies in the U.S. and abroad. His career began in consumer-packaged goods and then expanded into household products, beverages and publishing.
He has been teaching a branding course at New York University since 1999 and recently "Basics of Branding." He is a graduate of Colby College and has a Master of Business Administration from Tuck at Dartmouth College.