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New Canaan lawyer co-authors antitrust guide

Photo by Contributed Photo, Contributed

Brian E. Moran, a resident of New Canaan and lawyer at Robinson & Cole, has co-authored "The Executive's Antitrust Guide to Pricing: Understanding Implications of Typical Marketing, Distribution, and Price Practices."

Brian E. Moran, a resident of New Canaan and lawyer at Robinson & Cole, has co-authored a guide to antitrust laws written for C-level executives, marketers and salespeople.

"The Executive's Antitrust Guide to Pricing: Understanding Implications of Typical Marketing, Distribution, and Price Practices" offers answers to the most commonly asked pricing questions posed by executives and sales personnel.

Moran co-authored the guide with Baker Hostetler lawyer Lee H. Simowitz.

In undertaking the book, the authors sought to create a resource that allows a company to educate its marketing and salespeople about antitrust compliance in a practical, understandable way.

"We want business people to be able to reference our book and quickly find a scenario similar to one they are facing and understand the associated antitrust implications," Moran said.

Through hypothetical fact scenarios, Moran and Simowitz offer guidance on what can and cannot be done from an antitrust perspective. The book also serves as a compliance and training tool for in-house counsel in an era of increased enforcement of antitrust laws and the Foreign Corrupt Practices Act.

The book is available for preview and purchase on the Thomson Reuters website.

Moran is a partner at Robinson & Cole who handles a variety of commercial litigation matters, with an emphasis on antitrust, intellectual property and licensing disputes. He counsels clients on antitrust compliance and marketing and distribution issues, including vertical price restraints, customer and territorial allocations, volume discounts, price discrimination, promotional allowances and incentives, resale price maintenance, refusals to deal and dealer terminations, exclusive dealing arrangements and tie-ins.

In addition to "The Executive's Antitrust Guide to Pricing," Moran also co-authored the book "E-counsel: The Executive's Legal Guide to Electronic Commerce."

Robinson & Cole has 200 lawyers in nine offices.

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